Singapore MICE Forum (SMF)
28 - 29 July 2016
Sands Expo and Convention Centre Singapore

Singapore MICE Forum Programme


*The Singapore MICE Forum is accredited with 14 Continuing Education Hours with the CONVENTION Industry Council (CIC).

Thursday, 28 July 2016, Sands Expo & Convention Centre, Marina Bay Sands 14 CE Hours*
Time Programme Speakers/Moderators
0900 hr Start of Forum Emcee
Mark Laudi
CEO, Hong Bao Media
0905 hr

Opening Address by Guest of Honour
Ms Melissa Ow , Deputy Chief Executive
Singapore Tourism Board

0910 hr Opening Keynote: /Re:Imagine/ A New World Order
Key Note
/Re:Imagine/ A New World Order

/ riːɪˈmadʒɪn /
“Re-work, Re-conceptualise, Re-interpret”

Reimagine the world that we live in; the established systems; the socio-economic framework; the norm; the status quo.

/Re:Imagine/ attempts to engage the audience in rethinking the status quo that we are so familiar and comfortable with.

Disruption has never been so prevalent in any period of human history and the advent of the Age of Disruption was hugely due to the ability to re-imagine the way that we normally do things.
Moderator
Nino Gruettke
Managing Director
VNU Exhibitions (South East Asia)


Keynote Speaker
Professor Danny Quah
Li Ka Shing Professor of Economics,
Lee Kuan Yew School of Public Policy
1000 hr Morning Networking Coffee Break - Sponsored by:
1030 hr Welcome Note
Janet Tan-Collis, President, SACEOS 
Emcee
Mark Laudi
CEO, Hong Bao Media
1040 hr Country Partner Welcome Note
H.E. Ngurah Swajaya
Indonesian Ambassador to Singapore
1045 hr Global Industry Thought Leaders Panel : /Re:Imagine/ MICE

/Re:Imagine/ MICE

/Re:Imagine/
The global and regional MICE industry has grown tremendously over the last decade. As Asia stand at the peak of its growth, how are some of the key MICE industry associations engaging the growth market.
 

/Re:Imagine/What are some of the key opportunities that key MICE industry association executives identify in their respective communities and how will this affect growth in their segments respectively.  


/Re:Imagine/ challenges the VIP Thought Leaders Panel to confront that largest “what-if” in their respective segments.

Speaker
Deborah Sexton, FASAE
President & Chief Executive Officer, PCMA

Moderator
Janet Tan-Collis
President, SACEOS

Panelists
Deborah Sexton, FASAE
President & Chief Executive Officer, PCMA

David Audrain, CEM
Executive Director, SISO

Kai Hattendorf
Managing Director, UFI

Kevin Hinton
Chief Excellence Officer, SITE

Walter Yeh
President, AFECA

Geoff Donaghy
President, AIPC
 
1230 hr Byte Sized Learning Lunch
1400 hr Session 3 : /Re:Imagine/ Marketing : Sponsors to Partners
/Re:Imagine/ Marketing : Sponsors to Partners

Partnership Marketing program exists when one organization can accomplish their goals more effectively by leveraging the complementary strengths of another organization pursuing a like customer base.

Partnership Marketing contributes to increased brand awareness, product distribution, customer acquisition and program funding.

/Re:Imagine/ attempts to challenge the industry to re-interpret and re-look at traditional sponsorship models vis-à-vis to the successful partnership approach of major corporates.

Speaker
Kati Quigley, CMP
Senior Director
Partner Community Marketing,
Microsoft Corporation


Moderator
Elena Arabadjieva
Director, Investor Relations & Corporate Communications, Cambridge Industrial Trust

Panelists
Mary Pat Heftman
2016 PCMA Chair-Elect
PCMA


Michelle Crowley
Senior Director,
Global Development & Partnerships
PCMA


Kati Quigley, CMP
Senior Director
Partner Community Marketing,
Microsoft Corporation


Klaus Andreas Span
Executive CoE Product Management
& Business Development,
IBM Corporation

1530 hr Afternoon Networking Coffee Break - Sponsored by:
1600 hr
1700 hr
Session 4 : /Re:Imagine/ Growth
/Re:Imagine/ Growth

Growth is key in the MICE industry. MICE events serve as the platform for business and knowledge growth for our clients.

What is the exhibition organiser’s preferred mode of growth? Is it organic or is it through M&A activities? What are some of the key considerations and pitfalls in Growth strategies?
Speaker
Aloysius Arlando
Group CEO, SingEx Holdings

Moderator
David Blansfield
Executive Vice President, Northstar Meetings Group

Panelists
David Korse
CEO, Abilities Expo

Richard Ireland
Managing Director,
Clarion Events Asia


Paul Lee
Regional Managing Director Asia Pacific, Comexposium

Lindy Wee
Chief Executive, Singapore Exhibition Services

Aloysius Arlando
Group CEO, SingEx Holdings
1830 hr Industry Cocktail and Gala Dinner
Level 3, Grand Ballroom, Grand Hyatt Singapore

 

Friday, 29 July 2016 Sands Expo & Convention Centre, Marina Bay Sands 14 CE Hours*
Time Programme Speakers/Moderators 
0900 hr Session 5 : /Re:Imagine/ Digital Strategy
/Re:Imagine/ Digital Strategy attempts to explore the relevance of digital strategy in MICE.

In the world of endless social media feeds and influencer driven economy, how important is one’s digital strategy in developing effective market share in our face to face world.

Speaker
Dr Baris Onay
Group Marketing & Digital Director,
ITE


Moderator
Adrian Sng
General Manager, SingEx Exhibitions

Panelists
Tan Kuan Yan
CEO, Jublia

Selene Chin
Managing Director, Pico Pixel

Dr Baris Onay
Group Marketing & Digital Director, ITE

Christoph Zwahlen
Global Marketing Manager Access Management, NXP Semiconductors 

Michael Mach, CMM, CMP, CED
Conference Program Manager
ISACA

1000 hr Morning Networking Coffee Break - Sponsored by:
1030 hr Session 6 : /Re:Imagine/ Experiential Design
/Re:Imagine/ Experiential Design

Event branding offers companies, organisations and collectives a chance to massively amplify awareness – using experiential design best practices to offer an impactful and unforgettable experience. Through the power of distinctive, dynamic design, businesses can harness the immense potential of event branding.

/Re:Imagine/ works with the industry to look at the key experiential design elements of some of the world’s top events and explores how they create memorable experiences for their stakeholders.

Speaker:
Sven Bossu
Head of SIBOS, Society for Worldwide
Interbank Transactions (SWIFT)


Moderator:
Ivan Ferrari
Managing Director, UBM Indonesia

Panelists:
Sven Bossu
Head of SIBOS, Society for Worldwide
Interbank Transactions (SWIFT)


John Rimmer
Director of Conference and Research,
Tax Free World Association


Anna Patterson
General Manager, Turning Point Group

Sam Lay
Director – Greater China,
BCD Meetings and Events

Chan Wee Teck
Vice President, 
Managing Director
George P. Johnson (Singapore)

1130 hr Closing Keynote : /Re:Imagine/ Our MICE Future
/Re:Imagine/ Our MICE Future

/Re:Imagine/ attempts to explore our MICE Future in a world re-imagined.

What is the relevance of the MICE industry being in this new world? The Meetings and Tradeshows industry attempts to have a look at the crystal ball together with industry faculty tasked to prepare the new leaders in the educational institutions.

Speaker:
Oscar Cerezales 
Chief Operating Officer, MCI 

Moderator:
Selina Chavry, CMP 
Global Managing Director, Pacific World

Panelists:
Oscar Cerezales 
Chief Operating Officer, MCI

David Blansfield
Executive Vice President, Northstar Meetings Group

Nino Gruettke
Managing Director
VNU Exhibitions (South East Asia)

Dr Baris Onay
Group Marketing & Digital Director, ITE

Dr David Jones 
Professor, Singapore Institute of Technology

*Updated as of 20th June 2016