Introduction

The food guide for the Brazilian population includes food processing classification. The aim of the study was to develop an educational video script about this classification of foods based on health literacy and compare it to the script used in the video developed by the department of primary health care of the Health Ministry.

Method

Descriptive methodological study of technology development. The script is inserted in the pre-production phase. The content of the developed script consists of the classification of food presented in the food guide for the Brazilian population. The department of primary health care divided this theme in two videos, available on the Youtube. The script was transcribed from them. The scripts were evaluated using the FrePort readability index, adapted from Flesch for the Portuguese language.

Results

The script of the official food guide video showed an average of 2.31 syllables per word and 17.4 words per sentence. Of the total words, 62% have up to 2 syllables. Regarding the ease of reading, the text is classified as difficult (35,82), requiring high school or university education to be understood. The script developed based on health literacy has an average of 2.05 syllables per word and 8,12 words per sentence. Of the total words, 69.5% have up to two syllables. Regarding the ease of reading, it is classified as an easy text (67,2), requiring schooling from the 6th to the 9th grade. In the construction of the script based on health literacy, some words could not be substituted in relation to the original text because they are inherent to the content, such as processed and ultra-processed food, which may have required a reading level higher than expected (very easy).

Conclusion

The script developed based on health literacy requires less years of study to be understood and it is easier to read than the text used in the video developed by the department of primary health care of the Health Ministry.