Global Health Literacy Summit 2021
03 - 05 October 2021
Virtual

Abstract

Title
Applying the integrative model of eHealth use to understand online health behaviors of adults in Singapore
Type
Oral Presentation Only
Theme
Global Health Literacy Summit 2021
Topic
Digital and technological health literacy

Authors

Main Author
Zoe Ong1 2
Presenting Author
Zoe Ong1 2
Co-Author
Chitra Panchapakesan1
May Lwin1

Authors' Institution

Department / Institution / Country
Wee Kim Wee School of Communication and Information / Nanyang Technological University / Singapore1
Interdisciplinary Graduate Programme / Nanyang Technological University / Singapore2
Content
Abstract Content (abstracts should be written in Size 11 font, Arial font style)

Background: Existing literature on online health behaviors have mainly focused on information seeking and evaluation whereas online health information sharing is still understudied.

Objective: This study aims to use the Integrative Model of eHealth Use (IMeHU) as a theoretical framework to examine the relationship between individual characteristics and online health behaviors such as health information seeking, evaluation & sharing.

Method: An online survey was conducted amongst nationally representative Internet panel of users living in Singapore, aged 21 to 55 years old (N = 710). The effects of demographic factors (block 1; age, gender, education), personality (block 2; health consciousness, fatalism, self-confidence in health maintenance) and eHealth literacy (block 3) on online health behaviors (information seeking, evaluation and sharing) were examined using hierarchical regression.

Results: Factors examined accounted for a substantial amount of variance in online health information seeking (22.0%), evaluation (29.2%), and sharing (14.1%). The greatest R2 change for online health information seeking (9.9%) and sharing (7.6%) derived from personality variables whereas eHealth literacy had the greatest influence on online health information evaluation (13%). The introduction of eHealth literacy in Block 3 resulted in age and health consciousness becoming non-significant for online health information seeking and evaluation, and health consciousness and self-confidence in health maintenance becoming non-significant for online health information sharing. This suggests that eHealth literacy is a significant mediator of these independent variables. Among the factors that were found to be significant in Block 3, fatalism and eHealth literacy had a positive association with all three online health behaviors. Education had a significant positive association with online health information seeking and evaluation, while self-confidence in health maintenance had a significant negative association. Males were more likely to share health information online, whereas older individuals were less likely to evaluate health information found online.

Conclusions: This study adds to knowledge about predictors of online health behaviors in Singapore. Our findings also corroborates with other studies regarding the role of eHealth literacy as a mediator of health behaviors. Further qualitative studies should be conducted to examine the counterintuitive association between fatalism and online health behaviors.
Keywords: eHealth literacy; online health behaviors; online information seeking; online information evaluation; online information sharing
Requires Audio or Video system for Presentation?: Yes